So you want to be a model? You’re not alone—hundreds of thousands of people aspire to a career in modeling each year. But the competition is stiff, and only the most dedicated and determined hopefuls will make it to the top.
So, what do modeling agencies look for when they’re scouting new talent? While different agencies look for different things, there are a few qualities that almost all of them seek in new models.
Today we dive into exactly what those qualities are and how you can adapt your own package to include what modeling agencies look for and improve your chances of being scouted and signed by a top agency.
What Is the Difference Between Editorial and Lifestyle Models?
When It Comes to Models, There Are Two Main Types: Editorial and Lifestyle. Editorial Models Are Typically Used for Fashion Shoots or Advertisements, While Lifestyle Models Are Used for Everything from Editorial Shoots to More Natural Photo Shoots.
Typically, editorial models have more makeup and clothing than lifestyle models. This is because they need to meet the standards of the fashion industry, which often requires a more polished look.
In contrast, lifestyle models are considered more authentic because they typically represent a healthier version of the average woman. This is due to the fact that they come in a range of body shapes and sizes, making them relatable to a wider audience.
When it comes to pay, lifestyle models are usually paid on time and aren’t charged mysterious fees. This makes them a more desirable option for many people looking to get into modeling.
What Do Modeling Agencies Look for In Editorial Models?
At their core, modeling agencies are businesses. They need to make money to stay afloat and continue operating.
However, in order to make money, they need models that people want to see. And, editorial modeling is one of the most popular and lucrative genres of modeling. So, what do modeling agencies look for when they’re searching for editorial models?
First and foremost, they look for health and an attainable reality. People want to see models that look healthy and like someone they could realistically aspire to be.
This isn’t to say that all editorial models need to be a size zero with perfect skin; rather, they should represent a range of body shapes and sizes while still looking healthy overall.
In addition, agencies look for models with a passion for fashion. Editorial modeling is all about high fashion, so it’s important that the models representing their brand have a genuine interest in and understanding of the fashion industry.
Last but not least, uniqueness is key. With so many models out there vying for attention, it’s important to stand out from the crowd. As such, agencies are always on the lookout for new faces with unique looks that will help their brand stand out from the rest.
If you’re hoping to break into the world of editorial modeling, now you know what agencies are looking for. Health, an interest in fashion, and uniqueness are essential if you want to make it in this competitive industry.
What Do Modeling Agencies Look for In Lifestyle Models?
What do modeling agencies look for in lifestyle models? To put it simply, they look for someone who embodies the “lifestyle” that their agency is all about.
This could be a model who is fashion-forward and commercial, or someone who has a more natural look and feel. Agencies also want models who are versatile and can be cast in a variety of roles.
Lifestyle models may or may not have experience posing for editorial shoots, but they typically receive higher pay than editorial models. This is because agencies know that lifestyle models can bring a certain “je ne sais quoi” to their campaigns.
If you have your heart set on becoming a lifestyle model, make sure you have the talent and personality to stand out from the crowd!
7 Things Most Modeling Agencies Look For Whether Editorial, High Fashion, or Lifestyle
- Your Portfolio
- If You Have The Right Look
- The Right Attitude
- Your Experience
- Your Confidence
- Your Drive & Cooperation
- Are You Suitable For Their Clientele?
1. Get Your Portfolio In Order!
The first thing that any good modeling agency is going to look at is your modeling headshots or whether or not you have a great portfolio.
Your modeling portfolio is essentially your calling card; it’s what your agency will use to book jobs and get your foot in the door with potential clients. A strong portfolio will showcase your range as a model and demonstrate your ability to take direction from a photographer.
Modeling agencies also look for candidates who are well-rounded and have a diverse skill set.
In addition to modeling, many successful models also have experience in acting, singing, or dancing (though not necessary).
The more skills you have, the greater your chances of being booked for a job, as agencies are always on the lookout for models who can bring something unique to the table.
2. Modeling Agencies Are After The Right Look
This is the most important aspect of modeling, so if you are easily offended or feel that you’re not being appreciated for your inner beauty, modeling may not be the career for you!
When agencies are considering new models, they are looking for a specific physical type to fill the needs of their clients.
While there is no one “perfect” look, there are certain characteristics that tend to do well in this industry.
For instance, many high fashion models are tall and slim, while commercial models tend to be a bit more diverse.
It’s important to know what type of modeling you’re interested in pursuing before going out on castings, as this will help you save time and energy by only auditioning for jobs that are a good fit for your look.
3. Agencies Want To Know You Have The Right Attitude
Another important thing that modeling agencies look for in a new model is the right attitude. They want someone who is coachable and who is willing to take direction.
There is nothing worst than a diva who thinks they know it all.
Modeling is a collaborative process, and agencies want to work with people who are easy to work with. They also want someone who is dedicated and takes their career seriously.
Modeling agencies appreciate models who show up on time, put in the work, and give 110% every single time. This positive and upbeat mental attitude will not just win you jobs—it will also open doors for you throughout your career.
4. Do You Have The Right Experience?
While some modeling agencies are willing to train new models, most prefer models who already have at least some level of experience unless they are signing infant models.
This doesn’t mean that you need to have years of experience, but you should at least have some basic knowledge of how the industry works and what’s expected of you on a photo shoot or during a fashion show – basic modeling etiquette.
If you don’t have any experience, you could start by contacting your local agency and asking about their training programs or internships. These are great ways to get your foot in the door and learn about the business from the inside out.
Keep in mind though, if you do not have the look, an internship will not help you become a model but you could discover you want to be behind the scenes or may be even start your own agency.
You can also get experience by working with local photographers on test shoots or by participating in fashion shows for student designers. These are all great ways to build your portfolio and get some experience under your belt.
5. Confidence: Owning Your Look
Agencies want to see your confidence.
It’s important to remember that not everyone is going to fit the mold of what a particular agency is looking for and that’s okay. The most important thing is that you feel comfortable and confident in your own skin.
Embracing your unique look is one of the best things you can do for your modeling career. It’s also important to be flexible when it comes to your look.
For example, if an agency asks you to dye your hair or try a new style, it’s important to be open to change.
Ultimately, modeling is about selling a product or service, and agencies are looking for models who they believe will be able to do that.
Again, agencies already know what look they are scouting for as they like to keep diverse books. If you do not fit the mold for one agency, that does not mean you will never get signed—it just means that particular agency is probably not the right fit for you.
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See you there 🙂